In this article, I’m going to share my learning on designing a digital platform called “MandiOne” Marketplace for buyers and sellers (You can scroll below to view prototypes).

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📕 Overview

MandiOne is Market Place → An Agriculture trading platform to buy/sell Agri commodities among 30,000+ traders, 200+ Agri commodities.

Team

2 designers, 1 Manager, 2 Stake Holders

My role

Lead the design

<aside> 🧑‍🌾 Users: *A significant portion of India's population, including 58% who are farmers, continue to operate offline.

User 2 : Aggregators(wholesalers), Retailers various vendors conduct their businesses in traditional mandis.*

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🧾Problem Statement

The goal was to Re-capture the offline bidding process of the Mandi onto a digital platform. Our ambition was to retain the ease and efficiency of the offline process and at the same time make our diverse user base embrace an evolved version of the process.

Our high-level goals were to:

Make it fast and easy to discover products for trade
Connect sellers to a customer base through the length and breadth of the country
Enhance the price discovery experience and quality of the products inside the platform
Ensure trust is the basis for trade between both parties

Research

Had 1-on-1 discussions with the co-founders, target users(Buyers, Sellers, Aggregators) & other stakeholders who are directly and indirectly involved in the process to identify the key areas where the actual problem lies.

Made field research and formed a case study to understand how the trade happens normally in the offline process. To get a hint of what problems are arising during trades.

Research at Indore (Marketplace of Indore)

- MandiOne.mp4

MandiOne launch